Your business will be either be growing or dying, it will never stay the same. Stagnation is a death knell for small businesses, and only means you are shrinking in your marketplace, but are not aware of it yet.
Work hard promoting and marketing yourself all the time. Don’t expect business to come to you. Plan your strategy, and aggressively grow your business. Never stop marketing.
When I started my first offline business, I had a lot to learn. My mama didn’t raise any dumb kids, but let’s face it, I wasn’t the sharpest tool in the shed. I needed to really work at something to make it happen.
I put flyers all over the neighborhood, mailed out postcards, put business cards on car doors and windshields, and even went door to door to homes and businesses trying to interest them in my line of products, etc, etc.
It took me a couple of years. That was a long time, and a couple of companies ago, but at that point I finally had a steady client base that became profitable, and I could grow from.
If you have a passion for your work, if you believe that you have an expertise that people would value, and gladly compensate you for, then be proud to serve your clients and sell your goods.
Market your product or service aggressively. This is a noisy world we live in. To be heard we have to rise above the noise. We have to do what others are not willing to.
The moral of the story is this:
Never Stop Marketing…
Your business will be either growing or dying, it never stays the same. Work hard promoting and marketing yourself all the time. Don’t expect business to come to you. Plan your strategy, and aggressively grow your business. Believe in Your Company. Believe in Yourself. Do whatever it takes. Success is waiting for you.
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